Jan
8
While most people today are talking about Web 2.0, the reality is that Web 3.0 is approaching quickly.
Web 2.0 will be short-lived mainly due to the idea itself. Web 2.0 was an effort to introduce the idea that the internet is ever-changing and developing and we need to pay attention.
The truth is that we will continue to find new and more interesting ways to utilize the web. Those companies who choose to lead the curve will win the most. Procter and Gamble’s CMO, Jim Stengel, declared the end of “telling and selling”. Current assessments are that the majority of marketing budgets will shift to ‘digital’ or ‘online’ by 2010. Microsoft’s Mich Matthews describes Microsofts new marketing strategy, “the era of customer participation”, as moving from ‘informing, persuading, and reminding’ to ‘demonstrating, involving, and empowering’.
So what’s your five year plan?
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