Jan
29
1 in 5 Web Sales Abandoned
Filed Under Marketing | Author: Gerald Smith |
In a recent study by the market research firm YouGov, and commissioned by RightNow Technologies, it was determined that 1 in 5 web purchases were abandoned before they paid, according to the survey.
Reasons given for abandonment, by respondents, were mostly due to the inability to ship and deliver on-time. Retailers need to look at how their shopping channels are adapting to the new world of online retailing, which requires that consumers interact with products by providing online ‘in-store’ styled experiences. Brand experiences are vital when shopping online. Everything short of holding the product in hand reinforce the probability of purchase.
Brand-experience is the future of marketing. The internet is now the center of the universe and brands must be capable of being found and experienced online. How will you do that? Premier Studios specializes in brand-experience marketing, fusing strategy, technology, and creativity.
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