Apr
28
The New Sticky
Filed Under Marketing | Author: Gerald Smith |
In the new survey, more than 60% of respondents report being drawn to online retailers that employ Web 2.0 tools and techniques.
Some 1,000 online consumers were surveyed, conducted in March, and asked: “When thinking about shopping online, what is most likely to make you return to a given shopping website?”
Among the findings:
- 35% of respondents say they’re most likely to return to a shopping website if it makes recommendations on products or services for sale.
- 26% say they want “a unique experience each time” they shop.
- 18% say they’re more likely to return “if the site solicits their feedback” on its products and services.
- 16% say “a welcome when they arrive” at the site is the factor most likely to make them return
- 6% say they’re most likely to return “if the site makes them feel part of a community” with other shoppers/site visitors.
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