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HOW DOES THE WORLD’S 24TH RICHEST PERSON SPEND HIS MONEY?

With an estimated fortune of around $22 billion, Russian billionaire Mikhail Prokhorov is launching a new consumer magazine called SNOB. Along with the magazine, he is launching a web site and broadcast channel. It is expected that he will invest upwards of $150 million in the new venture.

So, how do you define “Snob?” According to the dictionary, “A person who has an exaggerated respect for high social position or wealth and who looks down on those regarded as socially inferior“.

In Russia alone, according to Forbes, there are 80+ billionaires. Interestingly, there is already a SNOB magazine based in Lebanon (of all places).

Let’s assume he is a consumer of best-in-class brands.

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