Jun
6
Sometimes Collected or Restored…
Filed Under Marketing | Author: Gerald Smith |
MY AFFINITY BRAND
One of the most overlooked attributes of affinity brands is the fact that they are sometimes restored or collected. One of my most prized possessions is a 1967 Camaro SS Convertible. Several years ago, we did a frame-off restoration and it turned out really sweet. It was actually already in decent shape, however we had recently acquired one of the final 1000 production-run, 2002, 35th anniversary Camaros, and suddenly the old 67 just looked… well, old.
I can’t really say that I acquired an affinity for Chevy. Truth be told, I inherited it. Actually it was from my father-in-law. He’s a Chevy man. So I guess affinity for a brand can also be inherited?
Ultimately, it comes down to this question, “where are you easily influenced”?
Can you think of some affinities for brands that you inherited?
**EDITORS NOTE**
Camaro is returning in 2010 with the all new Camaro, most recently featured in the movie “Transformers”. Here is a sneak peak…
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