Jul
16
The Pixar Touch
Filed Under Marketing | Author: Gerald Smith |
THE PIXAR TOUCH
I’ve just completed the book ‘The Pixar Touch - The Making of a Company‘ by David Price. It’s an interesting read that everyone involved in developing a company should read. I was reminded of three things… 1) the journey is never what you intend or predict, 2) the world is indeed small, and 3) significant outcomes require significant talent.
INFLUENCING POP CULTURE
Few companies have influenced pop-culture as much as the companies so carefully connected in this book. Companies like Apple, Disney, LucasFilms, Microsoft, etc. Throughout their development in the 70’s and 80’s these companies regularly came in contact sharing ideas and even personnel.
REAPING REWARDS
It’s fascinating that none of these companies were working within an established industry, rather, they became the establishment. As a result they reaped many rewards.
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