Jul
21
Branded Entertainment Awakens
Filed Under Marketing | Author: Gerald Smith |
MORE THAN PRODUCT PLACEMENT…
We’ve all heard the term Product Placement and have easily identified embedded products when watching movies, television, or gaming. Early on, this trend began intentionally as part of effective scripting. Usually intending to catch the audience’s attention or to create a humorous moment; reminding the audience of their current reality. Remember E.T.’s Reese’s Pieces?
ENTER BRANDED ENTERTAINMENT…
More than sponsored product placement, think of creating your own content, where subject matter revolves around your brand, at minimum “branded presentation”. It’s Product Placement evolved, but more effective for those willing to control the story and underwrite the content production & development. Not as expensive as it used to be, more channels to access than before, and more talent to tap. It can only make sense.
REVENUE STREAMS?
Could your product (or service) support branded entertainment content? (Affinity brands regularly meet the requirements.) How about an original movie? TV Series? Direct to DVD? YouTube Short? There’s a media channel for every budget and comfort zone. If you have the opportunity - take it!
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