Aug
21
“Mama”
Filed Under Affinity Brand | Author: Kelly Sizemore |
BECAUSE THEY CAN
Our clients expect exceptional service and an exceptional product. Why? Because they can! If they don’t feel like they are getting just that, they’ll take their budgets elsewhere to get it.
PHONE IT IN
Sure, sure. Everyone knows this deep down, right? But in a distressed economy, best be sure this concept is front and center. Now is not the time to “phone it in.”
Whether you are a fellow marketer or CEO of a major corporation, how we service our clients has just as much weight (if not more, in some cases) as the quality product we produce.
In my case, the product we produce is strategic marketing programs for Affinity brands. While the quality of our creativity is ultimately in the eye of the beholder … some wouldn’t know good creative if it “sat on their lap and called them ‘mama’” … proactive communication, astute budget management, measurable results and making your client look like the hero are all universal pluses we must continually leverage in order to establish and retain our solid client relationships.
THE PENDULUM SWINGS
Ultimately, history has proven that the economy is a pendulum that will eventually swing back in your favor. In the meantime, the customer service skills and practices we hone in these times of lean can make us more effective and competitive when opportunity once again abounds.
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