Sep
7
MTV: Talent vs Bravery
Filed Under Affinity Brand, Marketing, Random Thoughts | Author: Gerald Smith |
Watching the MTV Music Video awards this year was like witnessing a sincere best-effort attempt that failed. Let’s see, they only give out 8 awards on the broadcast and Britney Spears won 3 of them. Hmmm? Somewhere between Britney’s comeback speech and the outright disparaging remarks toward the Jonas Brothers’ purity rings - the program was dying a slow death. And they knew it.
And they have so many resources to work with. It remains an in-demand event. Filling seats with superstars is not a problem - yet.
Someone, who will remain nameless, walked into the room while I was suffering through the program and politely said,”too bad they have no Talent to work with!” I responded ratherly frankly, “there’s a big difference between Talent and Bravery. Bravery trumps Talent every time.”
I am continually amazed at the genuine talent in todays society. When I was in high school there may have been 3 of us that played guitar in the entire school. Today, two out of every three kids play guitar. And they really are better than we were.
With so much talent to go around, it’s simple - bravery wins out. Those who find opportunity do so because of their bravery toward exposing their talent to the masses. Real talent doesn’t dismiss stage fright.
So where does this leave MTV. To blame, I guess. It’s obvious to all of us, they had plenty of brave people in the room. This thing died long before it aired.
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