GoogleTube

Filed Under Affinity Brand, Marketing | Author: Gerald Smith |  

google-youtube.jpgIt’s been two years since Google bought YouTube for 1.6 Billion (yes that’s a ‘B’) in stock.  Skeptics crucified the deal saying it was over priced.  At that time YouTube was serving over 100 million user generated video streams. That’s a third of all video streams on the web.  The closest competitor, Yahoo, has only six percent of the web video market.

YouTube’s earnings for 2009 are expected to top 500 million.  How’s that for a Blue Ocean startup based around Affinity groups wanting to connect and share content based on interest.

Earlier this summer CBS paid 1.8 Billion for CNET Networks.  Not much was said about that deal.

The rise of the new consumer continues to be an amazing transformation.  And none of this would be possible without the affinity minded consumer.

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