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Remember when the objective of improving efficiency used to include a human element?  Not so much anymore.  It seems we spend more time trying to create systems and processes whereby people do not have to touch anything than we do spending time creating touch-points to clients and reaching out to prospective customers. And the new model works for some things but should be examined with great caution when considering its application to customers.

We subscribe to the “win without pitching” model whereby we prefer our clients be drawn to us by our expertise and not by some sales pitch we develop (..sounds like marketing - doesn’t it).  Then how should we spend our time?

If we left it up to tech trends we would spend all of our time on Facebook, MySpace, and Twitter; connecting with “our social  networks”.   I don’t know about you, but most networks I am invited into smells of a pitch.  There’s not much social about it.

In reality, I am spending more time these days trying to figure out how to service fewer clients at a higher level.   Trust me, less is more!  I am most interested in applying my expertise for fewer clients, whereby I can care deeply about their future and purposefully help them meet their objectives.

Sure, you can find me on Twitter and Facebook, but give me a clear problem that I can touch and address, and apply all that I have learned for a client that matters, and there I will be a happy camper.   CAN touch this!

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