Apr
16
One Single Metric
Filed Under Marketing | Author: Gerald Smith |
It’s simple, we are in the business of communicating. That is developing messages and experiential technologies whereby the brands we represent connect with their customers. It’s that simple. And to do that we generate volumes of information; mostly from research or trend watching. Wading through data takes a very special type of mind. It can be overwhelming at times. I was reminded again today of the significance of this process and how, in the end, so much data and information often filters down to very little resulting information that is required to make a final decision or present to a client.
It comes down to a single metric; will customers recommend the brand to others? There is no higher value in marketing.
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