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Yesterday I read an interesting statistic that found only 12.2% of Fortune 500 companies have business blogs – defined as active public blogs by company employees, about the company and/or its products. Surprisingly lower than I expected.

With blogging percentages this low, the use of other social media is likely to be even lower. It appears that businesses are still struggling with the thought of not controlling the message. Ironically, the inability to control the message is the primary reason social media is the most trusted form of marketing.

It’s obvious many companies aren’t willing to implement social media as a core communications strategy. What they fail to understand is that conversations are actually already taking place… they’re just happening on someone else’s site.

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