Jun
30
Mobile Marketing, Wheels Included
Filed Under Marketing | Author: Ryan Chamberlin |
When most people think about mobile marketing they probably don’t envision a RED camera fastened to the hood of car. At least I wouldn’t, but seeing this image of “technology on the move” caused me to start thinking about what’s next for mobile marketing.
While the concept isn’t new, the message applications and channels being used are changing daily. I can envision walking into a grocery store and receiving a list of all the sale items on my mobile device, or when I travel, downloading information from my hotel room on local attractions, restaurants, etc.
As consistencies are established across mobile platforms, brands will utilize these platforms more strategically to reach people who live their lives constantly on the move. And being one of those always on the move, I’m ready — iPhone in hand.
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