Aug
12
A Social Media-Free Zone
Filed Under Marketing | Author: Gerald Smith |
At some point soon the social media hype is going to swing the other direction. As social media becomes part of a lifestyle and no longer just a trend, maybe some of us will begin shedding friends on Facebook. Maybe the ‘new‘ trend will be having as few of friends as possible.
What I am suggesting might seem absurd, but I am only trying to begin the conversation. There appears to be a generation lost in the middle with fewer close friends than ever before. This results in less effective influence of brands, not more. Remember, no longer is it about reaching the influencers, but rather influencing the easily influenced.
NO SOCIAL MEDIA FOR YOU!
It is difficult to inform brand owners that their ideas for social media will do nothing but create busy-work. Social Media for the sake of ‘doing it’ is a mistake. Not all brands should practice social media in the same way. For most Brands, social media is nothing more than a new word for Public Relations. There is no prefixed formula for success. Determining the objectives is challenging enough.
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