Aug

23

The Truth About Twitter

Filed Under Marketing | Author: Gerald Smith |  

twitter-bired.pngA recent story from the BBC caught my attention.  It is about a research study complete by Pear Analytics on Twitter content.

You can read the article yourself, but here are the highlights of findings in what makes up Twitter content these days.

Content breakdown…

  1. 40.5% was classified as BABBLE, as in “meaningless”
  2. 37.5% was classified as CONVERSATIONAL, as in “I just ate a candy bar and now I am walking to my car”
  3. 8.7% was classified as “PASS ALONG VALUE, as in “marketing”
  4. 5.85% was classified as SELF PROMOTION, as in “I am playing guitar this evening at the xyz coffee house”
  5. 3.75% was classified as SPAM, as in “why”

Comments

2 Responses to “The Truth About Twitter”

  1. TwitterLubba on November 13th, 2009 12:12 am

    Twitter is quite useful if you simply follow the right folks.

  2. Rake Crandle on February 25th, 2010 8:09 am

    Define right folks?

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