Oct
14
Selling More Memories
Filed Under Marketing | Author: Gerald Smith |
Whoever first coined the phrase “making memories” was a genius. Why, because it’s high-value. Everything we do as marketers should attempt to create an extended memory in the minds of those we try to reach. I realize that seldom do the actual experiences live up to the hype. Sure, we always remember the experience in a grander way than it actually occurred. Modern marketing methods are much too focused on reliving memory-making moments.
Coca Cola comes to mind with its attempts to insert a bottle of coke into the best memories of life; Christmas, high school graduation, your first time to ride a bike, etc. I don’t suppose they are suggesting that we should only drink their products on special days? Today’s audiences are too sophisticated for these methods.
In reality, the high value is the memory itself. Show me how your product can make new memories. Think original and authentic.
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