Nov
10
Everything Comodotizes Over Time.
Filed Under Marketing | Author: Gerald Smith |
In the last 10 years I have watched two significant business crafts become available to the masses.
1) Video. With the advancement of technology, quality Video production is affordable to virtually anyone. I have seen the million dollar editing suite reduced to a few hundred dollar investment. The barrier to entry has been annihilated. Some cell phones now shoot better quality than what broadcast cameras accomplished in the 1980’s.
2) Marketing. With the onslaught of social media, Marketing is a reality for everyone. The internet was supposed to be an open platform available to everyone, but in reality the barrier to entry did not fall until the introduction of Social Media sites, where anyone that can setup a free account has a personal marketing tool.
My hometown recently completed a new state of the art complex including soccer, football (American), and baseball fields. The complex is stunning. The turf is no less equal to anything found in a NFL stadium. How is this possible? Simple, it’s more affordable to accomplish now that it was 10 years ago. Advancements in technology and efficiencies of labor makes it so. All of this is the result of innovation. And if so, why not.
So what happens if everyone suddenly realized they could build their own house, or car, or ____? What happens when something becomes more affordable and technologically attainable? Right - we do it.
What’s next?
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