Feb
23
Never Blame The Market, Or The Client.
Filed Under Marketing | Author: Gerald Smith |
Unfortunately, with your head above water it’s too easy to hear the conversations about the economy and what potentially went wrong.
I am wondering what role the advertising and marketing world played in all of this? All too frequently we hear the excuse, “I was just doing my job”. This excuse is no longer reserved for those who will now be held accountable.
Your “job” in fact might have contributed to this mess. Marketers are ranked near attorneys, and not too far off from Members of Congress, when it comes to those professions least respected. Ask most marketers and they will be quick to tell you they only represent the client and are just an agent; a lowly messenger. It’s time to quit blaming the client and walk away from those clients who contribute to the confusion and insensitivity, or with no concern for the greater good.
And don’t bother blaming the market either. The market is too short sighted. It moves and changes and reinvents itself and will ultimately leave you with nothing to point your finger at. How ridiculous will you look when you stand alone?
Take responsibility for your clients and your actions! Only then will you have a greater impact on the market.
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