Jun
14
The vocal minority
Filed Under Marketing | Author: Gerald Smith |
Recognize the vocal minority is still a minority; even though the volume appears to have increased. It only seems louder due to their accessibility. It doesn’t mean they have any more or less influence than before. Remember volume is always relevant to something. Instead, focus on the something.
The vocal minority is in-vogue, easy to access, entitled, and can be incredibly effective when they posses two attributes; believability & credibility. Believability is important. Credibility is required. Neither are negotiable. If they do not posses these attributes, they are also easily ignored.
Remember this when (not if) you are encounter a vocal minority.
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