• Recent Posts

  • Affinity Brands OR Affinity Believers
  • The sins of social networking
  • The vocal minority
  • Bypass the influencers
  • Why midstream brands go unnoticed

• Blogroll

  • Fast Company
  • Malcolm Gladwell
  • Neuroscience Marketing
  • Seth Godin

• Links

  • AAAA
  • AdAge
  • AdverBox
  • Biz Journal
  • Experiential Marketing
  • My Daily Fix
  • Premier Studios
  • Stumble Upon
  • Wikinomics

• Categories

  • Affinity Brand
  • Marketing
  • Random Thoughts

• RSS Feeds

  • Entries (RSS)
  • Comments (RSS)

The requirement for brands to participate in social networking is increasingly higher and higher.

As a brand, the ability to do so effectively is essential for any level of success.

Your audience(s) will forgive you for a few mistakes; but not for long.

————————————————

Keep in mind the following:

1. Don’t contribute to “data-litter”.  Generating massive amounts of social media data for the sake of awareness is annoying at best.  Do fewer things better; this includes prospective communications.
2. Share the microphone.  Social is bidirectional; a conversation.  Be ready to listen to others.  Think about ways for your brand-presence to be perceived in a listening posture.  (Remember? 2 ears, 1 mouth = we should listen twice as much as we speak.)
3. Speak authentically.  Using pacifying language can be demeaning. Respect those you engage no matter their level expertise. The platform isn’t exclusive. Be prepared to engage with all levels of expertise.
4. It’s not Show & Tell.  Unfortunately for many, social media is “all-about-me”.  This might work for the first two minutes, but then you better move on to more interesting topics.
5. Follow (join) others.  In social media there are leaders and followers. Most brands enter social media to lead.  The balance is to follow.  Do both.  Join others, Fan others. Follow others.
6. Personalize the brand.  Social media is first person.   Brands are seldom a person.  Create one. Assign one. Develop stars within your organization to join the conversations on the brand’s behalf.

Comments