http://blogs.premierstudios.com Marketing for Affinity Brands Thu, 20 Nov 2008 18:03:08 +0000 http://backend.userland.com/rss092 en This past week, GoogleTube started a sponsored video service for advertisers.  It only makes sense that Google is seeking to create some revenue from the site since purchasing YouTube for $1.65 billion two years ago.  The sponsored videos work similar to Google AdWords. Advertisers bid on search terms and in ... http://blogs.premierstudios.com/blog/2008/11/14/148/ For most companies this economy is raising lots of concerns and rightly so.  Along with the silent majority, I share the optimism that we are experiencing a market correction, masquerading as a recession.  Anytime you hear the word greed in play, a correction will ultimately be required. Unfortunately greed is never ... http://blogs.premierstudios.com/blog/2008/10/25/positioned-for-this-economy/ I saw these words on a sign recently at a restaurant.  How bold?  If you depend on spellchecker like I do, it should give you pause for affirmation and belonging.  Even a perceived weakness can be presented as a strength - when connected with a group.  Especially when the group ... http://blogs.premierstudios.com/blog/2008/10/23/bad-spellers-of-the-world-untie/ Harry Truman once said "its amazing what you can accomplish if you do not care who gets the credit."  This is the same guy that ordered the atomic bomb dropped on Hiroshima and Nagasaki, Japan, which led to the end of World War II. It seems a real hunger for authentic ... http://blogs.premierstudios.com/blog/2008/10/20/who-gets-the-credit/ This article was written by Warren Buffet and printed as an op ed piece in the New York Times today. BUY AMERICA. I AM. By WARREN E. BUFFETT Published: October 16, 2008 THE financial world is a mess, both in the United States and abroad. Its problems, moreover, have been leaking into the ... http://blogs.premierstudios.com/blog/2008/10/16/buy-american-i-am/ We regularly receive calls whereby the caller is seeking a digital space marketing solution.  Great!  We can deal with the fact that we are known for providing those, along with some fairly sophisticated strategy and expertise for marketing affinity brands.  And we're pretty good at it.  But before we ... http://blogs.premierstudios.com/blog/2008/10/10/the-digital-space-no-more-excuses/ I read this article recently and want to share an excerpt... On the Road to a New Effectiveness Model:  By: Anca Cristina Micu of Sacred Heart University &  Joseph T. Plummer of The Advertising Research Foundation Consumers bring there own stories, experiences, and associations in their memories to ads, and may substitute ... http://blogs.premierstudios.com/blog/2008/10/06/does-your-brand-have-a-story/ JUST WHEN YOU THOUGHT IT WAS SAFE... Few consumers probably noticed this weeks announcement regarding the next generation standards for Broadcast Television.  The Advanced Television Systems Committee (ATSC) announced the new technology as  "a complete suite of 'Next Generation' services for the conventional fixed DTV receiver viewing environment."  They call it ... http://blogs.premierstudios.com/blog/2008/09/26/higher-defh2dtv/ It's been two years since Google bought YouTube for 1.6 Billion (yes that's a 'B') in stock.  Skeptics crucified the deal saying it was over priced.  At that time YouTube was serving over 100 million user generated video streams. That's a third of all video streams on the web.  The ... http://blogs.premierstudios.com/blog/2008/09/23/googletube/ Our Family has a Sunday tradition of eating lunch at McDonalds. My wife and I relax, read the paper and chat while the kids enjoy the play area. We have been doing this for years. This past Sunday something interesting happened. Our 5-year old had gotten hurt and so my wife ... http://blogs.premierstudios.com/blog/2008/09/17/mcaffinity-never/ If you have ever had the opportunity of experiencing some of the best affinity brands in the world, you will notice one thing they all have in common; AWESOME CUSTOMER SERVICE. You might have guessed QUALITY. And that would be a great guess as they share that as well. But ... http://blogs.premierstudios.com/blog/2008/09/09/affordable-customer-service/ Watching the MTV Music Video awards this year was like witnessing a sincere best-effort attempt that failed. Let's see, they only give out 8 awards on the broadcast and Britney Spears won 3 of them. Hmmm? Somewhere between Britney's comeback speech and the outright disparaging remarks toward ... http://blogs.premierstudios.com/blog/2008/09/07/mtv-talent-vs-bravery/ So I'm asking myself the question, "can presidential candidates actually be affinity brands"? I spent a few hours on the road today and saw plenty of political bumper stickers. It appears that everyone driving a Toyota Prius is voting for Barrack Obama? What does this mean?  Is this ... http://blogs.premierstudios.com/blog/2008/09/04/marketing-politics-and-other-dirty-jobs/ One of the things I most like about Affinity Brands is that they have to be grounded in 'user verification'. This really isn't something that can be fabricated by marketing promotion. We regularly talk with companies seeking to transform their brand into an Affinity Brand, but the truth cannot ... http://blogs.premierstudios.com/blog/2008/09/01/user-verified-brands/ In recent months, the protocol for identifying specific members of a target audience is shifting dramatically. I saw a great example recently, it is the online, community-based tool called Jigsaw. It is the first online tool of its kind to mature to the point where its impact in ... http://blogs.premierstudios.com/blog/2008/08/26/free-mailing-lists-for-all/